Our Founders, Scott and Jannine Fitzgerald, have a passion for steep adventure. Their adventures started on bikes, skis, and snowboards, but these days their ‘steep adventure’ is found in parenting and making the world a better place through cycling.

Steep adventure is all about trying something new, pushing beyond your comfort zone, and realizing the rewards of taking reasonable risks in life. It’s also about having positive impact.

2002: Scott and Jannine started a one-man bicycle repair shop in Jackson Hole, WY, and grew it into a Top 50 US bicycle retailer. While running Fitzgerald’s Bicycles, they saw the positive impacts bicycles have on people of all ages, and communities as a whole.

2014: Scott and Jannine write their first children’s book called B is for Bicycles which was successfully funded on Kickstarter. Buddy Pegs was born! From that launch pad, Scott and Jannine began creating a world of original story telling podcasts for kids from their personal experiences running a local bike shop and raising a family. Have you heard the World of Buddy Pegs?

2015: They sold their bicycle shop to embark on a new steep adventure to inspire families across the country to adopt cycling as their favorite family activity and focus on Buddy Pegs full-time!

2017:  Scott and Jannine write their second picture book Taking The Lead, also successfully funded on Kickstarter. By creating adventurous stories and experiences for kids, and their parents, Scott and Jannine introduce families to how the bicycle really can be a simple solution to the world’s most complex problems. And a lot of fun!

Out of the stories came something even bigger – insight into what else parents need to help their kids fall in love with bicycles. After meeting thousands of parents at book shows, bike races, and children’s festivals, it became clear that bicycling was lacking what every other sport has: a framework of coaching.

Why can preschool kids join a baseball team but not a bike team? Why is it so easy for parents to sign their kids up for soccer but not for bike riding? The truth is, the way we teach kids how to ride a bike has not evolved and the steady decline in participation proves it.

2018-2019: Scott, Jannine, and their 8 year old son, move into a 24′ RV and travel the country pulling a trailer full of kids bikes, ramps, cones, and stuffed animals. The goal: develop the first comprehensive model for youth cycling education starting at 2 years old. The couple worked diretly with hundreds of families across the country.

2019: The Fitzgerald family relocates to Bentonville, AR to contribute to incredible effort being put forth to create the world’s first model cycling community. Buddy Pegs launches year round programming for Preschool and Elementary age kids across NW Arkansas.

2022: Buddy Pegs expands into Kansas City as the first expansion market. 

2023: Buddy Pegs continues to expand programming in Arkansas and Kansas City while laying the ground work for online classes and the next market, Dallas-Ft Worth, TX.

2024: Buddy Pegs has evolved into Pedal Kids USA, a name better suited to contain all the incredible momentum the entire Buddy Pegs team has generated over the last many year. Onward!